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Hygiene and Cleaning Industry

GOAL

In order to invest in the retail sale of cosmetic products and household cleaning, provide a market analysis of the global hygiene and cleaning industry.

EARLY FINDINGS

Household cleaning products market

  • The global household cleaners market is expected to grow at a CAGR of 4.4% from 2017 to 2025 to reach $40.38 billion by 2025.
  • Sales of household cleaners products are growing faster in Latin America than in North America and Europe, where the markets are already saturated and there is little room for further growth.
  • Three main trends can be identified in the detergents and cleaning products market relating to lifestyle, the products themselves, and the market.
  • In order to remain competitive, "companies must be able to demonstrate their environmental footprint and to reduce this footprint by enhancing the contents, packaging and transportation of their products. At the same time, products should be easy to use and give excellent results at least as good as less environmentally friendly alternatives. One way to prove the environmental friendliness of products is with an environmental label."

Personal hygiene products market

  • According to a new report published by Smithers Apex, the global hygiene products market was $78.9 billion in 2018.
  • Asia is the largest global hygiene product market, equal to North America and Europe combined, with the European hygiene market second behind Asia. South America is one of the emerging markets for global hygiene, along with Eastern Europe.
  • Some major factors driving the growth of hygiene products market are rising concerns about personal hygiene and product innovations.

PROPOSED NEXT STEPS

Option 1:

To get all of the information requested, we’d recommend finding:
  • Household cleaning products market analysis including the market size, the growth rate, and the major factor driving the growth. (3 hours, $87)
  • Personal hygiene products market analysis including the market size, the growth rate, and the major factor driving the growth. (3 hours, $87)
  • Household cleaning products market SWOT analysis providing an in-depth look at the industry outlining the industry’s Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). (3 hours, $87)
  • Personal hygiene products market SWOT analysis providing an in-depth look at the industry outlining the industry’s Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). (3 hours, $87)
  • Household cleaning products market trends including three current trends and two future trends. (3 hours, $87)
  • Personal hygiene products market trends including three current trends and two future trends. (3 hours, $87)
  • Household cleaning products consumer journey in retail stores describing the customers' journey from the moment that a brand enters their awareness through the in-store process and post-sale. (3 hours, $87)
  • Personal hygiene products consumer journey in retail stores describing the customer's journey from the moment that a brand enters their awareness through the in-store process and post-sale. (3 hours, $87)

Option 2:

To fit within the budget of $261 for this project, we would be able to do the following:
  • Household cleaning products market analysis including the market size, the growth rate, and the major factor driving the growth. (3 hours, $87)
  • Personal hygiene products market analysis including the market size, the growth rate, and the major factor driving the growth. (3 hours, $87)
  • Household cleaning and personal hygiene products consumer journey in retail stores describing the customer's journey from the moment that a brand enters their awareness through the in-store process and post-sale. Please note that this will be a high-level overview not a deep dive in each industry. (3 hours, $87)

Proposed next steps:

You need to be the project owner to select a next step.