Australian Graduate and Sales Markets

Goals

To understand the graduate market in Australia (How many people graduate each year? How many are hired and employed? How many people leave? How big is the recruitment market for graduates? What is the market size in revenue? What are the existing value chains around hiring for these roles and the players and their sizes in each part of the value chain?) in order to assess the market size for a solution that helps employers screen candidates.

To understand the salesperson market including recruiters, account managers, SaaS salespeople, etc. (How many people are employed each year and how do employers find them right now? How many people leave? What is the market size in revenue? What are the existing value chains around hiring for these roles and the players and their sizes in each part of the value chain?) in order to assess the market size for a solution that helps employers screen candidates.

Early Findings

Our background research on Australian graduate and salesperson markets revealed insights. Here are some key pieces of information we found:

Australian Graduate Market

  • Approximately 40% of Australian students graduated last year. Management and Commerce was the field of study that the greatest number of Australian students obtained a degree in.
  • According to an Australian Government Department of Education survey, "In 2019, 72.2 percent of undergraduates were in full-time employment four months after completing their degree, down by 0.7 percentage points from 72.9 per cent in the previous year. The overall employment rate for undergraduates was 86.8 per cent in 2019, down slightly from 87.0 per cent in 2018."
  • A 2019 Graduate Outcomes Survey – Longitudinal (GOS-L) was also conducted for established undergraduates three years after graduation. Overall employment among established undergraduates improved from 91.9 per cent in 2018 to 93.3 per cent in 2019, with only approximately 10% leaving employment.
  • However, according to The Centre for Future Work, there are "new challenges faced by Australian university graduates in finding jobs that are stable, rewarding, and uitilise their newly-developed skills." The Centre for Future Work recommends "a new social compact for universities as major actors in Australia’s skills system. This includes expanded employment-to-jobs programming and stronger mechanisms connecting public research to the development of an innovation-intensive, high-value export-oriented industry policy."
  • Australia is "a booming market within the global recruitment industry." The market is currently generating more than $11 billion in revenue each year, employs over 93,000 people, and is supported by more than 6,900 recruitment agencies.

Proposed next steps:

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As our initial research only focused on the Australian graduate market, we recommend additional research that will now focus on the Australian salesperson market (including recruiters, account managers, SaaS salespeople, etc.) to answer: How many people are employed each year? How do employers find them right now? How many people leave? AND What is the market size in revenue? (may require a calculation)
We also recommend additional research that will focus on the existing value chains around hiring, the players involved, and the size of their involvement in each part of the value chain for the Australian graduate AND salesperson markets (including recruiters, account managers, SaaS salespeople, etc.) for a comprehensive report.