Research Outline

Jewelry Competitive Landscape


To perform a competitive analysis of the jewelry landscape for Tiffany's, Harry Winston, Cartier, Moussaieff, DeBeers, Graff and Blue Nile. For each company obtain their revenue and form of profitability (net income or EBITDA) from 2017-2020, number of retail stores in the US and internationally, estimated size of inventory for 2017-2020 depending on business model, and percent of market share. Also, to include a profile of the companies that includes an overview of key features like the divisions, business model, and concentration of business (market concentration) in a Google doc.

Early Findings

Overview of Initial Research

  • A spreadsheet has been created for the competitive landscape.
  • This initial hour was spent locating the companies and ascertaining whether they were public or private, as this affects what information can be obtained. When the company was private, a search was conducted for annual reports. Graff and Blue Nile did not have annual reports, but there was some financial information available. Information on these companies will have to be obtained through estimates and media releases, therefore it is quite possible that some information will not be available.
  • After locating the companies and their reports, it is expected that most of the information will be available but, be advised that with the private companies estimates will need to be used in some cases, and some information may simply not be available for the public.


  • Tiffany & Co- Tiffany & Company is an American multinational luxury jewelry and specialty retailer headquartered in New York City, United States. They were acquired by LVMH. They are a public company.
  • Harry Winston- Harry Winston designs and sells jewelry and watches. They are a private company owned by the Swatch Group. A 2019 annual report was located.
  • Cartier- Cartier designs, manufactures, distributes and sells jewelry and watches. They are a private company. Annual reports were located.
  • Moussaieff- This is a private company that manufactures and sells jewelry, but some financial information like their annual report was located.
  • DeBeers Group- De Beers Group is an international corporation that specializes in diamond exploration, diamond mining, diamond retail, diamond trading. They are a private company, but their financials were located (annual reports).
  • Graff- Graff is a private jewelry company. Limited financial reports were located.
  • Blue Nile- Blue Nile is an online retailer selling certified diamonds, engagement rings and fine jewelry. They have been delisted (removed from the stock exchange). A 2015 annual report was located along with some financial information.