Destin, Walton, Florida Hospitality & Travel Trends


Gain information on hospitality and travel trends and stats for travel to Destin, Florida, Walton, Florida and Florida in general, including general consumer and wellness spa trip trends, seasonal trends, increase or decrease in travelers, and any major events that drive visits, to provide an RFP for Hilton Sandestin Beach

Early Findings

  • The typical travel party to the area is composed of between 4 and 5 people.
  • While age and gender trends varied slightly by season, typical travelers to the area are in their 50s, and earn a HHI of over $100,000.
  • Only 14% are first time visitors, and 44% have visited the area more than 10 times in the past.
  • 71% of travelers to the area stay in condos or houses, and 14% stay in hotels.

Proposed next steps:

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