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Research Outline
Prepared for Daphna M. | Delivered February 29, 2020
Migros Company Analysis
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Goals
To obtain information about Migros
'
recent activities, competitors, size, differentiators and innovative efforts to prepare for a sales call.
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Early Findings
Partners
Migros'
partners
are located in the municipalities of Ramsen, Rebstein, Kaltbrunn, Bar Otium, Alterswil, Bière and Bitsch.
Migros Geneva recently (November 2019) made a
strategic investment in B-Sharpe
which is a fintech startup in Switzerland to provide a solution for challenges in the currency exchange market.
The B-Sharpe solution already has 13,000 clients located in Romandy and has been used process "over 1 billion Swiss Francs worth of transactions". Migros Geneva will provide the resources that B-Sharpe needs to continue developing its technology and gain brand visibility while also
leveraging B-Sharpe's cutting-edge technology
to serve their own clients.
In 2017,
Migros invested in
Advertima, while in 2018 and 2019 they invested in Innovopro and Paket Taxi, respectively.
Acquisitions
In 2018,
Migros Bank AG
acquired 70% of CSL Immobilien AG.
Size
Migros has more than
106,000 employees
across 154 nations and it is both
S
w
i
t
z
e
r
l
a
n
d
'
s
largest retailer and employer. It has 75,542 full time employees.
It is owned by over
2 million cooperative members
and owns 32 industrial companies.
I
t
also has companies in the commercial, travel,
and logistics industries and owns a bank, Migros Bank.
In 2018, Migros had
CHF 651 million
earnings before interest and taxes and had 22.1% of the market share.
Sponsorship
Annually, Migros provides
s
p
o
n
s
o
r
s
h
i
p
s
to
not less than 100 events
in Switzerland in areas such as wrestling, fun runs and festivals.
Since 2014, it has developed a trick-taking game called
Generationen-Jass
, which already has 2531 enthusiasts.
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