Research Outline

Migros Company Analysis

Goals

To obtain information about Migros' recent activities, competitors, size, differentiators and innovative efforts to prepare for a sales call.

Early Findings

Partners

  • Migros' partners are located in the municipalities of Ramsen, Rebstein, Kaltbrunn, Bar Otium, Alterswil, Bière and Bitsch.
  • Migros Geneva recently (November 2019) made a strategic investment in B-Sharpe which is a fintech startup in Switzerland to provide a solution for challenges in the currency exchange market.
  • The B-Sharpe solution already has 13,000 clients located in Romandy and has been used process "over 1 billion Swiss Francs worth of transactions". Migros Geneva will provide the resources that B-Sharpe needs to continue developing its technology and gain brand visibility while also leveraging B-Sharpe's cutting-edge technology to serve their own clients.
  • In 2017, Migros invested in Advertima, while in 2018 and 2019 they invested in Innovopro and Paket Taxi, respectively.

Acquisitions

Size

  • Migros has more than 106,000 employees across 154 nations and it is both Switzerland's largest retailer and employer. It has 75,542 full time employees.
  • It is owned by over 2 million cooperative members and owns 32 industrial companies. It also has companies in the commercial, travel, and logistics industries and owns a bank, Migros Bank.
  • In 2018, Migros had CHF 651 million earnings before interest and taxes and had 22.1% of the market share.

Sponsorship

  • Annually, Migros provides sponsorships to not less than 100 events in Switzerland in areas such as wrestling, fun runs and festivals.
  • Since 2014, it has developed a trick-taking game called Generationen-Jass, which already has 2531 enthusiasts.