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Research Outline
Prepared for Kylie P. | Delivered October 2, 2019
Consultancy Company Overviews
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Goals
To identify the business model, company overview, services offered, and primary clients for Accenture, McKinsey & Company, Merkle, Epsilon, Pega, and Hux by Deloitte Digital for a marketing meeting.
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Early Findings
Accenture
Overview: is a global
professional services
company that provides services and solutions related to strategy, consulting, digital, technology and operations. It is also an IT consulting and outsourcing firm. Accenture is one of the world's largest consultancy companies with
394,000
employees in
200
city offices across
120
countries.
Business model: Accenture has a
mass-market business
model with little differentiation between customer segments and offers its services to mid-large firms, and government agencies. Its value proposition includes accessibility, customization, innovation, and brand/status. It has two revenue streams: consulting, and outsourcing.
Services offered: the company offers
management and technology
consulting and systems integration services, and outsourcing services for business functions and systems.
Key customers: Accenture has
92
Fortune Global 100 companies and
more than three-quarters
of the Fortune Global 500.
Some of its key customers
include Microsoft, Adobe Systems, Siemens, and Dell
McKinsey & Company
Overview: McKinsey is a global consultancy company that offers its services across
12 business functions
including marketing and sales, analytics, operations, sustainability. It has
10,000 consultants
and almost
2,000
research and information professionals serving in around 110 global offices.
Business model: McKinsey has a
mass-market
business model without significant differentiation. It offers management services to businesses, non-profits, governments, and non-governmental organizations. Its value proposition includes innovation and brand/status. The company has a value-driven cost structure through personal service. It has a single revenue stream which includes the fees charged for client projects.
Services offered: its key services include
embedding digital, analytics, and design
into core business processes and mind-sets, building capabilities that help organizations and people to thrive in an ever-changing context, and developing excellence in execution to ensure that actions translate into outcomes, quickly and sustainably.
Key customers: the company serves around
90 of the top 100
companies around the world and more than
80 of the 100 largest
US companies.
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