Lawnmower Replacement Parts - Competitive Landscape

Goals

To identify top three distributors of lawnmower parts in the US, their competitive advantage, and some insights on how to break into the market.

Early Findings

  • The global market size for lawn mowers was valued at $9.7 billion in 2018 and is projected to reach $14.5 billion by 2026, growing at a CAGR of 5.1% from 2019 to 2026.
  • Ride-on mowers are expected to retain top position in 2026, followed by push mowers and robotic mowers.
  • Globally, the top distributors of lawnmower parts include Husqvarna, Deere & Company, and Honda, according to a recent report by MarketWatch.
  • Consumer Reports published an article detailing the top requested and most favored features on lawnmowers. According to the article, uniform wheel sizes, blade-brake clutch, electric start, and one-lever height adjustment are some of the top features consumers prefer to have in a lawnmower.
  • The US lawnmower market is moderately fragmented due to the presence of many local, regional, and international players. The emergence and development of innovative robotic mowers is currently driving the adoption of commercial lawnmowers in the US.

Proposed next steps:

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In our initial hour of research, we were able to identify three of the top manufacturers/distributors of lawnmower replacement parts as well as some of the top drivers of growth in the industry. We are proposing research to determine the following on the three identified manufacturers (Husqvarna, Deere & Company, and Honda): (1) their top 2 - 3 best selling lawnmower replacement parts, (2) an analysis of their competitive advantage, and (3) any information regarding consumer reviews and ratings of their products.
In line with the goals of your project, we are also recommending research to identify 2-3 key emerging trends expected for the lawnmower industry in the US, particularly the parts replacement segment. This could include predicted disrupters, innovations, format changes, consumer behaviors or any other trends which may greatly affect the industry in the next 3-5 years. For each trend, we will describe the trend, defend why it's considered an expected trend and give details of 1-2 entities already or expected to exemplify the trend.