Parent Coaching/Self-Help Space

Goals

To provide the market size, customer demographics, industry leaders, and trends of the parent coaching/self-help space. This will include the following:
  • A quick overview of the self-help industry including 1-3 stats from 2020 or the past 5 years.
  • Focusing specifically on parenting help, the project includes:
    • Top searched keywords, the top results, and who searched them.
    • Top influencers, authors, speakers, personalities, or celebrities.
    • The demographics and psychographics of their audience.
    • Who funds the content such as publishers, universities, media companies, physical retail companies, and/or non-profits.
    • Who the voices speaking are, who they are speaking to, what they are saying, and how they are saying it.
    • The amount of money that consumers spend on this topic — globally and individually.
    • The amount of money spent by creators on this topic — globally or by specific personalities.

Early Findings

Data Availability

  • The initial round of research covered the self-help industry in the US and the early findings indicate that there is a moderate amount of information available on this topic.

US Self-Help Market size

  • Self-help is often used interchangeably with self-improvement. Moreover, they share similar meanings as defined by some experts. One psychologist defined "self-improvement as being about consciously identifying and developing one or more facets of one's life" while self-help is about one's use of services and products that help solve one's personal issues, achieve one's goals, and find self-empowerment.
  • In 2016, "the self-improvement market was worth $9.9 billion and is estimated to grow to $13.2 billion by 2022 with 5.6% average yearly gains," according to Market Research.
  • In 2017, the self-help industry reached $9.9 billion with a projected average annual growth rate of 5.6%.
  • In 2019, PR Newswire released that the US self-improvement market was worth $11 billion. This was based on the market research conducted by Research and Markets.
  • According to USA Today, "parent coaching is part of the $1.9 billion personal-coaching industry, which includes wellness trainers, corporate coaches, and life coaches."

Summary

  • Within the first hour, we provided a quick overview of the self-help industry in the US including about 3 statistics within the past 5 years.
  • While we could not address the other parts due to time constraints, we spent a little time checking the data availability of the other parts of the project that focus on parent help and parent coaching. While we recommend further research to address these parts, we surmise that the required pieces of information may be limited. Therefore, in such cases, we'll switch our focus to the self-help/self-improvement space as an alternative.
  • Details on our recommended research paths have been provided in our proposals below.
  • For all our research, we'll focus on the US.

Research proposal:

Only the project owner can select the next research path.
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