To provide the market size, customer demographics, industry leaders, and trends of the parent coaching/self-help space. This will include the following:
- A quick overview of the self-help industry including 1-3 stats from 2020 or the past 5 years.
- Focusing specifically on parenting help, the project includes:
- Top searched keywords, the top results, and who searched them.
- Top influencers, authors, speakers, personalities, or celebrities.
- The demographics and psychographics of their audience.
- Who funds the content such as publishers, universities, media companies, physical retail companies, and/or non-profits.
- Who the voices speaking are, who they are speaking to, what they are saying, and how they are saying it.
- The amount of money that consumers spend on this topic — globally and individually.
- The amount of money spent by creators on this topic — globally or by specific personalities.