Research Proposal

US and Canadian Pet Owners


To understand what part of the US and Canadian populations are new pet owners, are new dog owners, and what percent of new dog owner and dog owners in general actively feed their dogs a raw diet, and/or are open to it. This information will help scope a new project.

Early Findings

US Pet and Dog Owners

  • According to the American Pet Products Association in the US, in 2019, 67% of U.S. households owned a pet. This is approximately 84.9 million homes.
  • In 2018, 84.6 million households owned a pet. Therefore, in the span of a year approximately 300,000 households (84.9 million - 84.6 million) became new pet owners.
  • In 1988, approximately 56% of US households owned a pet.
  • The number of dog owners in the US is estimated to be 63.4 million in 2019-2020. In 2016, 60.2 million households owned a dog.
  • In 2017, 43% of millennials who did not own a pet said they wanted to own one in the future.
  • According to the American Veterinary Medical Association, in 2017-2018, 48,255,413 owned a dog while this figure was 43,346,000 in 2012.

Summary of Findings

  • During the initial hour of research, we focused on the US and searched for statistics on households that owned pets and dogs specifically.
  • As no statistics were readily available on new pet/dog owners, we sought information on the number of pet/dog owners throughout the years to get an estimation of new dog owners. The information came from two sources: the American Pet Products Association and the American Veterinary Medical Association and their estimations differ greatly.
  • A quick scan of the information available shows that information on the percentage of Americans or Canadians that actively feed their dogs a raw diet might not be available. Perhaps information on the US market size and growth drivers/restraints would prove useful. Most likely market size information for Canada is not available.

Prepared By
Carol L.
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