Cruise Research

Goals

To have an informed understanding of the cruising industry. Specifically to understand the general trends and initiatives in this industry. An ideal response would include the types of people that go on cruises, what a traveler's preferences are, whether there has been an increase in cruising, what are people enjoying or not enjoying about the cruise experience, how much people are typically spending, the times of year they are going, when they are researching cruises, and the reasons why they are going on cruises. Finally, to have some research surrounding cruising initiatives like sustainability.

Early Findings

  • Adam Goldstein, global chair of the Cruise Lines International Association (CLIA) and vice-chairman of Royal Caribbean Cruise Lines (RCCL), used two recent keynote speeches at The Economist’s 2019 World Ocean Summit in Abu Dhabi, and at the ITB travel show in Berlin, to drive home the importance of marrying growth opportunities with sustainability.
  • The Guardian reported that analysts say about 90% of cruise ships are planning to use exhaust cleaning systems, or ‘scrubbers’, which use seawater to ‘wash’ dirty fuel before sending the washwater back into the ocean, despite concerns that ‘scrubbing’ heavy sulphur fuel constitutes a pollution threat that could be particularly damaging when ‘washed’ fuel is released in congested waters containing multiple ships. Miami-based RCCL, for example, plans to install them in up to 60–70% of its vessels by 2020.
  • This is a summary of the latest green practices of the major mainstream and luxury cruise lines. The cruise lines covered are Carnival Cruise Line, Norwegian Cruise Line, Costa Cruises, P&O Cruises, Crystal Cruises, Paul Gauguin Cruises, Cunard Line, Princess Cruises, Disney Cruise Line, Oceania Cruises/Regent Seven Seas Cruises, Holland America Line, Royal Caribbean International/Celebrity Cruises/Azamara, Hurtigruten, Seabourn Cruise Line, MSC Cruises, and Silversea Cruises.
  • Japan-based international non-governmental and non-profit organization Peace Boat is traveling the world with the sole purpose of promoting peace, human rights, equal and sustainable development and respect for the environment. "The NGO has been active for over 30 years, organizing three-month long voyages that visit between 15 to20 countries at a time, while holding educational programmes, projects and advocacy activities."
  • Eleven trends in cruising are: the rise of youth travel and Generation Z cruising, travel to Turkey is climbing and going to Cuba is waning, cruise lines adding valuable perks upon booking, the booking window has been lengthening, the booking window has also been shortening as well, wellness and restoration cruises, expedition cruises, smart tech on board the ship, off-peak demand is rising, more interest in the land side of cruising, and themed/specialty cruising.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour of research was able to dig in to some sustainability initiatives, and in fact we found a source that covered all the latest green practices of the major mainstream and luxury cruise lines. Additionally, we were able to provide 11 current trends in cruising, though we were not able to provide analysis surrounding them.
  • We did not have time in the initial hour to research the types of people that go on cruises, what a traveler's preferences are, whether there has been an increase in cruising, what are people enjoying or not enjoying about the cruise experience, how much people are typically spending, the times of year they are going, when they are researching cruises, and the reasons why they are going on cruises.
  • We assumed a global focus for this research.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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