Wonder

Sex & Porn Addiction Recovery App: Target Audience

Delivered April 15, 2020. Contributor: Heather B.

Goals

To provide a demographic profile to outline a target audience for a sex & porn addiction recovery app that will include gender, age range, income, and geography in order to inform a digital go-to-market strategy.

To provide a pychographic profile to outline a target audience for a sex & porn addiction recovery app that will include some of their digital behaviors and insights into how to make this brand/product appeal to them online in order to inform a digital go-to-market strategy.

Early Findings

Our initial research on the demographics of a target audience for a sex & porn recovery app revealed insights. Here are the key pieces of information we found:
Sex & Porn Addiction Recovery App: Target Audience:Demographic Profile Sex & porn addiction are often interconnected because many people with sex addiction use porn to satisfy their desires.
In the United States, the number of people with a sex addiction has recently been estimated to be 12–30 million, and 90-95% of them are male. 
 Porn addiction has recently been estimated to affect about 5-8% of the population in the United States. The largest consumer group of porn is men age 35-49 years old. At least 18% or 21 million men in the United States are addicted to porn or are unsure if they are addicted, and at least 33% of men age 18-30 years old are addicted to porn or are unsure if they are addicted.
One study found that the income range of the majority of sex & porn addicts in treatment was over $75,000 a year. 

Proposed next steps:

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