Prepared for Teresa T. | Delivered February 4, 2020
CMO, VP, and Directors: Demographics and Psychographics
To provide a demographics and
, and Director-level positions.
The average age of
in the US is
There is not much variation between the different industries, with the
oldest CMO being 55
, working in the industrial sector, and the youngest CMO being 52, working in the consumer sector.
However, where most variation occurs in the
The average tenure for a CMO is
, with the longest tenure time so far being registered in the industrial sector, at
, and the shortest being 3 years in the technology sector.
The majority (55%) of
are male while
45% are female.
However, in some industries, such as the
banking and financial sector
, the sports and entertainment sector, the technology sector, and the CPG sector, women
are actually predominant.
There has also been an
increase in women-filled CMO
positions since the beginning of 2019.
The overwhelming majority of
in the US are white at
The rest of the
, Latin-American (5%), or African-American (3%).
A CMO is required to have either a
or a Master’s Degree in business and marketing-related fields.
are also required to have at least
10 years of experience
in business and marketing positions as well as 3-5 years of experience in a leadership role.
Apart from the leadership and problem-solving skills they posses, they also
a good understanding of
and the ability to critically analyze data.
On average, CMO work for
but salaries can vary depending on the industry and the size of the company, with salaries ranging from $87,000 to $257,000 per year.
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