Demographics: US Food Delivery Apps

Goals

To identify the demographic profile of food delivery app users, specifically for apps such as DoorDash, Postmates, Seamless, and Grubhub. This research would help in understanding the competitors of a potential client.

Early Findings

  • According to Verto Analytics, Grubhub’s app users largely comprise of American adults aged between 25 to 34 years and 45 to 54 years. Both of these age groups lead with 32.2% of share each. Adults over 55 years constitute 20.7% of all Grubhub users in the United States.
  • However, Grubhub isn't popular among young adults aged between 18 to 24 years as they make up only 5% of all users. Grubhub's user age profile is apparently different as compared to the age profile of the general food delivery app users in the United States. The young adults aged 18 to 29 years are the largest users of food delivery apps in the US that make up 63% of all users.
  • American women (64.3%) use Grubhub more than men (35.7%).
  • Americans with income lower than $9,999 use online food delivery apps more at 51.6% as compared to the other income groups.

Proprietary Research Database

In addition to this public research, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.
We recommend conducting further research to determine the demographic profile of food delivery app users, specifically for (1) DoorDash, (2) Postmates, (3) Seamless, and (4) Grubhub. The demographic study of each app would include age, gender, income, and location. The geographic scope is US.
Additionally, we recommend summarizing the demographic study of all the apps (DoorDash, Postmates, Seamless, and Grubhub) conducted in the above research to compare and analyze the crossover in the types of people that use these apps.
We also recommend finding at least 7-10 statistics on how consumers use food delivery apps in the United States.