Dairy Queen Demographics
Delivered November 18, 2019. Contributor: Jennifer P.
Gain an understanding of the
primary demographic of people who purchase food at Dairy Queen, in order to better determine why people are fans of Dairy Queen over similar restaurants like McDonald's
The age range
of Dairy Queen customers is broad, with similar amounts of people across all age brackets shopping at the restaurant.
of 18-24 year
visited Dairy Queen in 2018.
Dairy Queen customers tended to be slightly more likely to visit the restaurant
They spent an average of
$10.68 per visit.
They also tended to be more likely
to choose fast food
restaurants than fast casual restaurants.
Consumers in the
income bracket were most likely to go to Dairy Queen. However, lower and higher income brackets also frequented the restaurant.
Slightly more consumers
visited Dairy Queen, compared to those without children.
without a college degree
were more likely to visit Dairy Queen.
Because Dairy Queen tends to have slightly higher prices than McDonald's or Burger King, patrons of the restaurant are more likely to
identify as 'fans'
of the brand not just customers.
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