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Research Outline
Prepared for Declan M. | Delivered November 6, 2020
Buyer Demographics: Gift Wrapping Paper, Bags, Tissue Paper
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Goals
To understand the demographic profile of gift wrapping paper, bags, and tissue paper buyers globally.
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Early Findings
1. Tissue Paper
The
demographics
of tissue paper buyers globally can be found in a paid report of the “Tissue market report”. The report includes different tissue paper products like
facial tissue
, paper towel, wipes,
bath & toilet tissue
, and others.
The major target market for printed tissue papers is the premium customers with
higher disposable income
.
Females
use more
facial tissue
products as compared to males, as they prefer better hygiene and personal care.
Females
are also inclined towards buying new and trendy products in the tissue paper segment.
2. Gift Wrapping Paper
The
demographic profile
of gift wrapping paper buyers in the United States can be found in the paid report published by Research And Markets.
The
North American and European regions
are currently the biggest markets for the gift wrapping paper industry, due to their superior standard of living and
high per capita income
, as compared with any other regions across the globe.
The market for gift wrapping papers in China and India is forecasted to witness stronger growth due to the
rising disposable incomes
as well as an increase in consumer spending in these regions.
3. Bags
There are different types of bags, which include
handbags
, hobo bags,
tote bags
, duffle bags, among others.
According to the
global handbags market
report, the majority of handbags consumers fall in the age group of
15-64 years
.
Females
are major consumers of handbags globally, and there is also an increased demand for
handbags
among working women.
Females
are the main consumers of
tote bags
, and the market for tote bags is expected to witness growth owing to the preference of buying trending fashionable bags for carrying beauty and makeup products by females.
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