Demographics Neutraceutical Audience

• According to Adecco, baby boomers are the largest consumers of nutraceuticals. They range in age between 55 to 73 years. This group is followed by millennials (23-38 years).
• Facebook users who are interested in nutraceuticals are mostly male (84%). Males who are interested in this type of product are in a younger age range than females interested in the product. 30% of males interested are between 25-34 years old (millennials), 23% are 35-44 years old (millennials and Generation X).
• For women, those who are interested are 65+ years old (37%) or range between 55-64 years old (26%) (baby boomers).
• The males interested in this product who are between 25-34 years are single and have attended college. They work in the fields of production (26%), sales (21%) and transportation and moving (16%). A sales manager has a college degree and earns a median wage of $126,640.
• Females older than 65 years are most likely retired. Those between 55-64 years are married, have a college degree, and work in the fields of administrative services (30%), sales (21%), and management (21%). In 2019, the median wage for an administrative services manager, for example, was $96,940. The median wage for a sales manager is mentioned above.

Demographics Dietary Supplements Audience

• Although there is a difference between dietary supplements and nutraceuticals differ, the demographic profile for the former is females (79%), ages 35-54 years (81%) and older than 55 years (79%), married (81%) with full-time employment (81%), and most likely to live in the South of the US (80%).

Summary of Findings

• During the initial hour of research, we focused on finding the demographics of the primary and secondary audience for nutraceuticals.
• We were able to find a survey on those using dietary supplements as well as triangulate a profile of those interested in nutraceuticals from Facebook analytics.
• The primary audience is most likely to be a male millennial earning above $100,000 annually. The secondary audience could be a female baby boomer who is either retired or earning an income above $95,000.

Proprietary Database

• In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.