Bank Branch/Financial Institution Manager Profile

Goals

To provide an understanding of the demographic profile of a typical branch manager of a bank or financial institution that will be used to produce a marketing persona for a branding and campaign strategy. This should include such details as: age, gender, education, key skills and attributes; as well as a psychographic profile

Early Findings

Overview on Bank Branch Managers in the U.S.

  • A bank branch manager is "responsible for all of the functions of that office, including hiring employees, overseeing the approval of loans and lines of credit (LOC), marketing, building a rapport with the community to attract business, assisting with customer relations, and ensuring that the branch meets its goals and objectives in a timely manner."
  • There are an estimated 580,400 bank branch managers in the U.S.
  • 98% of bank branch managers work in full-time roles while 2% work part-time.

Demographics of Bank Branch Managers in the U.S.

Education

  • Bank branch managers hold a bachelor’s degree in a business related field such as business administration, accounting, or finance.
  • Bank branch managers may also have professional certifications from professional banking associations such as the Banking Administration Institute that offers the Loan Review Certificate, the Mortgage Bankers Association (MBA) that offers the Certified Mortgage Banker (CMB) program, and the Certified Financial Planner Board of Standards that offers the Certified Financial Planner (CFP) certifications.

Income

  • The annual salary of bank branch managers in the U.S. is as low as $65,176 - $83,200 and as high as $233,502 - $258,000.
  • The median annual income of financial managers is $129,890
  • Bank branch managers with more years of experience have higher annual salaries.
  • In addition, bank branch managers with a Master's degree earn 58% more than those having a Bachelor's degree only.
  • On average, male bank branch manager employees in the U.S. earn 5% more than their female counterparts.

Knowledge, Skills and Abilities

  • Bank branch managers possess: leadership skills in order to manage branch employees; organizational and time management skills in order to juggle multiple tasks and priorities; the ability to interact with people in a positive way; excellent communication skills; and project management skills, among others.

Gender

  • Women make up 54.2% of financial managers in the U.S.

Race

  • 71% of financial managers are White (Non-Hispanic), while White (Hispanic) represent 8.73%.

Age

  • The median age of financial managers is 44.2, with male employees being generally 1.32 years younger than their female counterparts.

Summary of Findings

  • In this first hour of research, we determined that information on the profile of bank branch managers is relatively available. We were able to find information on income levels, education, and skills specific to bank branch managers. We also inferred information about age, race, and gender of bank branch managers based on available information about financial managers. We used this inference because, banking is one of the most common industries employing financial managers.
  • We have assumed a U.S. focus. If a broader approach is desired, for example, a global focus, this would have to be clearly communicated to us in any reply.

Proposed next steps:

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