Wonder

Research Outline

Prepared for Kevin H. | Delivered December 4, 2019

North American Gig Market

Goals

Understand the gig market size and key players in North America.

Early Findings

Findings have been provided in the attached spreadsheet. 
Our initial search found that the only readily available information regarding the gig economy in North America only covered the United States. As a result, we have used the United States as a proxy for the market information.
In 2018, the United States gig market was valued at $1.3 Trillion
 broken down with the following segments:
Agency temporary workers: $128 billion 
Human cloud workers: $39 billion 
Self-employed workers: $800 billion 
In the United States there was a total of 57 million gig workers in 2018.
 56% of those workers, amounting to 31.92 million (57 million*0.56=31.92), worked with more than one company.

Suggested Industry

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Generalist

Prepared By

Rosalyn F.

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