Research Outline

North American Gig Market


Understand the gig market size and key players in North America.

Early Findings

  • Findings have been provided in the attached spreadsheet.
  • Our initial search found that the only readily available information regarding the gig economy in North America only covered the United States. As a result, we have used the United States as a proxy for the market information.
  • In 2018, the United States gig market was valued at $1.3 Trillion broken down with the following segments:
  • In the United States there was a total of 57 million gig workers in 2018.
  • 56% of those workers, amounting to 31.92 million (57 million*0.56=31.92), worked with more than one company.