Influencer Industry

Goals

To obtain a short blog post on the growing social influencer industry, trends, and how a company like Pixly is poised to help any advertiser build and scale their influencer strategy. To obtain the key drivers for scale and growth in 2020 and why advertisers excited about opportunities to engage with social influencers.

Early Findings

Influencer Marketing

Spotlight to Micro-Influencers

  • 61% of consumers feel that micro-influencers and nano-influencers are more relatable.
  • Influencers who have between 250 and 10,000 followers have a higher impact on engagement and authenticity.

Story-Telling Approach

  • 92% of consumers prefer story-telling as opposed to adverts showcasing products.
  • Story-telling enhances emotional engagement.

Alternative Platforms

Trends in 2020

Proposed next steps:

You need to be the project owner to select a next step.
Our initial research was able to provide some insights and trends into the Influencer Industry. We recommend continued research in providing 9-12 trends in influencer marketing. For each trend, we will provide a description of the trend, why/how it is impacting the industry, what’s driving the trend, and [optional>] as available, examples of companies at the forefront of the trend. These trends could include those provided in the early findings here.
Additionally, we will provide 4-5 statistical insights that show that the influencer industry is growing. These insights will focus on the US market, provide financial statistics, social media statistics, and any other information that will demonstrate the growth of the industry over the past 3 years and why advertisers excited about opportunities to engage with social influencers.
In addition to Pixly.tv, we will provide 5-7 top companies in the social influencer industry. For each company, we will provide a brief description and determine how these companies help advertisers build and scale their influencer strategy.