Wonder

Research Outline

Prepared for Tim O. | Delivered February 4, 2020

Influencer Industry

Goals

To obtain a short blog post on the growing social influencer industry, trends, and how a company like Pixly is poised to help any advertiser build and scale their influencer strategy. To obtain the key drivers for scale and growth in 2020 and why advertisers excited about opportunities to engage with social influencers.

Early Findings

Influencer MarketingSpotlight to Micro-Influencers 61% of consumers feel that micro-influencers and nano-influencers are more relatable.
Influencers who have between 250 and 10,000 followers have a higher impact on engagement and authenticity.
Story-Telling Approach 92% of consumers prefer story-telling as opposed to adverts showcasing products.
Story-telling enhances emotional engagement.
Alternative PlatformsMore and more brands are targeting their audiences right where they are. 
 74% of marketers are using Instagram, 51% use Twitter, 45% use blog posts, and 25% use Facebook.
Trends in 2020In 2020, we will see an increase in merging content marketing with influencer marketing. This will utilize social media platforms.
Brands will partner with influencers whose values are similar to the brand's.
Influencers will have long-term relationships with brands instead of a campaign to campaign interaction.