Starbucks Brand Versus Their Competitors in Canada

Goals

To evaluate the Starbucks brand in Canada and compare it to their key competitors that will include any brand rankings among Canadians in terms of brand affinity or strength of the brands, any descriptive learnings of what Canadians associate with Starbucks, and what drives its strength as a brand in order to inform a client of the strength of the Starbucks brand vs. other well-known brands.

Early Findings

Our initial research on the Starbucks brand versus their key competitors in Canada revealed insights. Here are the key pieces of information we found:

Starbucks Brand Versus Their Competitors in Canada

Proposed next steps:

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