Support an evaluation of the overall digital advertising market for sports medicine training certification programs by researching trends and other data. This category includes personal trainers, nutrition coaches, corrective exercise specialists (for example the National Academy of Sports Medicine), and is limited to all U.S. based programs that offer certification for personal training, nutrition coaching, and corrective exercise specialists.
In order to support this evaluation, the report should include 1) addressable market size 2) a competitive analysis (broken down by online-only programs and in-person programs), 3) the amount each type spends on advertising, 4) the effectiveness of advertising in this field, 5) any regulatory policies and the history of regulatory policies in this space, 6) the bodies that issue these regulations (government or otherwise), and 7) any paid search/social specific policies (set by Google/Facebook for example).