Research Outline

Existing Biases in the Baby/Kid's Skincare Category


To explore the existing gender, racial and socio-economic biases in the baby/kid's skincare category with a particular focus on the current bias in product line ups, marketing gaps, and unmet needs.

Early Findings

Summary of Early Findings

  • We found some insights around existing biases in the baby/kid's skincare category during the initial research.
  • However, due to time limitations (1 hour), we could not delve deeper and compile a comprehensive report on the same.
  • The research team will require additional hours of research to compile the needed information.
  • Please proceed to pick one or more of the proposed next steps in the scoping section below.