Delivered October 30, 2019. Contributor: Pamela E.
To determine which demographic groups prefer and purchase which protein drink options to develop an understanding of how modern customers are purchasing protein drinks/mixes.
Protein powders used to make protein shakes and drinks, are very popular among fitness enthusiasts and people who choose to live healthier lifestyles.
Protein powders come in three different forms: concentrates, isolates, and hydrolysates, and are made from a variety of animal and plant sources.
Protein form options that provide all nine essential amino acids are whey, casein, egg, pea, hemp, brown rice, mixed plant, and soy.
RunnersWorld recommends runners choose protein drinks made from whey, casein, pea, hemp, and soy.
Users of nutritional supplements, including protein drinks, live healthier lifestyles overall compared to non-users. The Council for Responsible Nutrition reports that in 2018, 70% of people using nutritional supplements including protein drinks exercised regularly, 80% visited their doctor regularly, and 87% tried to eat a balanced diet. Additionally, 74% tried to get a good night's sleep, 69% successfully maintained a healthy weight, and 75% didn't smoke/use tobacco in any form.
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