EdTech Companies and Resource Offerings
To understand how EdTech companies (BrainPOP, Dreambox, IXL, Curriculum Associates, among many others) are doing in terms of supporting families affected by school closures due to the coronoavirus with a focus on 8th grade by answering the following key questions: What resources are being offered? Are there any restrictions on use? How can parents obtain the resources? How are the companies promoting the offer? What is any available data on uptake? And what has any coverage in media/social media been? in order to inform what else Age of Learning can be doing and who they can be partnering with to help minimize the impact to students of being out of school.
Our initial research on EdTech companies and their resource offerings to support families affected by school closures revealed insights. Here are key pieces of information we found:
EdTech Companies and Resource Offerings:
- BrainPOP is currently offering several resources to help support families who have been affected by school closures such as: a page devoted to educating and teaching families about coronavirus, supportive news and updates on their site, free access for families to BrainPOP, and free, unlimited access to BrainPOP for any school, anywhere, that is closed due to the coronavirus to help facilitate distance learning, support for projects and homework, and keep 8th graders and all students on track with their studies.
- The only restrictions for using the BrainPOP resources described is that free, unlimited access to BrainPOP is only during the period of the school closure.
- Parents can obtain the resource page about coronavirus and news and updates by going to the BrainPOP website and can obtain free access to BrainPOP by clicking on the link through BrainPOP's Twitter and Facebook pages.
- BrainPOP is further promoting their resource offerings by having a banner on their website to draw attention to their offer of free access during school closure. They are also using a promo code for this offer of free, unlimited access for schools. The coronavirus resource page for families is being promoted by being listed under their New & Trending header.
- There does not appear to be any data that is publicly available about the uptake of their resource offerings.
- BrainPOP has received media coverage for their resource offerings from such media as PBS, Chalkbeat, and The New York Times. BrainPOP has a social media presence on: Twitter, Facebook, YouTube, and Pinterest. Twitter and Facebook are the social media channels that are currently covering their resource offerings.
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