Delivered October 4, 2019. Contributor: Benjamin H.
To obtain the user journey of gum consumers in Canada, with a specific focus on Wrigley's Excel. Also, to obtain the demographics of gum consumers in Canada, as well as the key retail distributors of Wrigley's Excel.
According to Tony Moussa, the channel development head at Mars Wrigley Confectionery, approximately 15% of Canadian gum and mint sales take place at the convenience channel.