To have a broad understanding surrounding the demographics of the sneakerhead market, specifically in the United States. An ideal response would include their age range, race, and annual income. While those three demographics are the most important, other general demographics will be valuable as well. As a next best thing, and only if sneakerhead demographics are not publicly available, demographics for those who purchase male athletic shoes would be acceptable. Of note is what is NOT wanted, which is information on the overall shoe market, and this should not be provided.