Obtain the latest information on the global ecommerce market and associated private/public market views on the industry in support of a pitch deck for an investment fund.
- Understand the current overall spending power as well as the online/digital spending behavior of generations from the Baby Boomers through Gen A.
- Determine the impact of direct-to-consumer (DTC) brands, such as spending on DTC vs traditional retail and/or differences in consumer relationships with DTC companies.
- Obtain information/statistics that support the case for future growth in online spending, including any evidence for the position that the pandemic will have lasting, positive impacts on digital sales.
- Detail how middle market and startup ecommerce companies are expanding as evidence of market support for the ecommerce industry. Include WooCommerce as an example.
- Reference the current version of the pitch deck (link here) for examples of helpful information.