Support a perspective on Barkbox's inability to sustain growth despite its current momentum without traction in new product areas, specifically dental hygiene and entertainment. Entertainment here is defined as something that might be of mutual interest to pets and pet owners.
In order to support this perspective, the report must compare Barkbox to three other companies: the next largest direct competitor in the subscription space (to be identified in the report) as well as larger in-direct competitors Chewy and Petco. Specifically, the report should point out what users of each company likes about them, and what they like least. The report should also show what products/services make them different from each other, what the average basket size/spend is at each company and the demographics of each company's customer base.