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Research Outline
Prepared for Mike C. | Delivered March 3, 2020
Meal Kit Delivery Market
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Goals
The goal is to find out the market size, share, marketing spend, and recall of the meal kit home delivery service.
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Early Findings
The global meal kit delivery market size was
$2.5 billion
in 2017.
It is expected to reach
$8.94 billion
by 2025, growing at a CAGR of
17.15%
.
The fresh food portion of this market is expected to reach over
$4 billion
by 2025, growing at a CAGR of
14%
.
North America accounts for
45%
of the market share, and is growing at a CAGR of
19%
on its own.
The US market size for meal kit delivery services is expected to reach over
$4 billion
by 2025.
The
top niche segments
of meal kit delivery that are expected to market well include
p
a
l
e
o
, organic,
v
e
g
g
i
e
-
c
e
n
t
r
i
c
, and farm-to-table.
T
h
e
churn rate of meal kit customers is high, with
77%
of Blue Apron customers canceling at some point, and
80%
of HelloFresh customers canceling within six months.
Blue Apron's marketing budget is approximately
$14 million
per quarter.
78%
of that spend goes to digital marketing channels.
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