Millennial Garden Research


To have a robust understanding of what Millennials want when it comes to their garden and outdoor plants. Specifically to know how they are searching, what they are looking for, what do they want, and where are they finding outdoor plants? As well, to understand how important outdoor and garden design is to them.

Early Findings

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour of research was spent ensuring that there was enough publicly available data to answer all the questions, which we ascertained there was. We were also able to provide many facts and statistics surrounding the questions asked.
  • As the geographic focus was not provided to us, we assumed a global focus. If a more targeted approach is desired, for example, the United States, this would have to be clearly communicated to us in any reply.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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