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Research Outline
Prepared for Jessica P. | Delivered November 8, 2019
Paid Social Media Marketing Best Practices, Fashion
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Goals
Gain an understanding of best practices in paid social media marketing for fashion brands, with a focus on Facebook,
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, Twitter and Instagram, as well as any case studies of casual fashion brands like Levis or Gap, or more premium brands
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Early Findings
Promoting multiple products
within one social ad or campaign is suggested, which can be done via Facebook carousel ads.
Using
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ads
is also becoming more popular with brands, which allow business accounts to create immersive ad experiences.
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are also a new best practices for fashion brands looking to promote items or increase exposure for their brand.
Other general best practices
for paid social media advertising include being aware of the business objective as you design a campaign, knowing the target audience and designing ads with them in mind.
Fashion brands should determine whether i
mpressions or engagements
are more important to their advertising goal, and aim to maximize their key focus.
It's also suggested
to test ads and measure results to optimize performance.
Fashion brands
should carefully select their platform, with Facebook noted to be the most engaging platform for fashion consumers
age 18 to 34.
Examples of
successful paid social media campaigns
by clothing retailers include Macy’s on Instagram, Burberry’s Facebook canvas ads, and
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on Twitter.
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