Facebook Advertising Case Studies

• Numerous nonprofit organizations use Facebook to market and advertise themselves to potential donors.

• Examples of these nonprofits include:
•  Young Guru Academy - the organization used Facebook advertising to drive up donations using Facebook video ads.
• World Wide Fund for Nature UK - the organization used Facebook video ads to raise brand awareness.
•  Oxfam GB - another nonprofit that used Facebook video ads to increasing online shop sales.
• Other nonprofit organizations that have used Facebook advertising for various purposes include Milaap, Ofakim Municipality, Lewis Ginter Botanical Garden, German Armed Forces, Ministry of Culture, Community and Youth Singapore, and Canton Fair.

• A dated case study on how UNICEF used Facebook to drive change was found in research. It was deemed that this case study is relevant because it is of a healthcare nonprofit.
• The following resources also present relevant information in regard to nonprofit marketing:
• Case Studies Show How Nonprofits Can Improve Donor Mail Results.
• Content Marketing for Nonprofit: Trends, Case Studies and Strategies.
• 5 Nonprofits With Successful Content Marketing Campaigns.

Summary of Findings

• Preliminary research was able to find marketing case studies for charities and nonprofits.
• We recommend additional research to focus on case studies of nonprofit organizations that are in the healthcare sector. Our proposed next steps have been provided below.