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Research Outline
Prepared for Gabriel W. | Delivered May 6, 2020
TV Commercials Using Movie Clips
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Goals
To find TV commercials that use actual movie clips.
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Early Findings
Discover
Discover
(credit card) aired two commercials called "Yes" and "No" featuring famous movie clips of people saying those words. The ads were designed to be aired during the same ad breaks in playful opposition.
The
campaign
overall runs on digital, social media, TV, radio, streaming audio and online takeovers.
The "
No
" ad is available in full here. The "
Yes
" ad is linked here.
The "Yes" ad contains
clips
from Ted 2, Fast Time at Ridgemont High, Girls Trip, Mean Girls, Old School and 30 Rock (TV).
The "
No
" version has clips from Clueless, Austin Powers, Uncle Buck, School of Rock and Friends (TV).
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