HubSpot vs WordPress

Goals

To obtain a comparison of using HubSpot versus WordPress in creating a business website. This research would be used in finding out if it would be beneficial to move a company website from WordPress to HubSpot.

Early Findings

In an article published by Rystedt Creative Services, Joshua Rystedt compared HubSpot and WordPress. He reviewed their services under the following categories: analytics, access to data, blog management, page building, search engine optimization (SEO), theming and styles, and extensibility.

Content Management Systems

  • Both WordPress and HubSpot offer content management systems to their users. According to HubSpot, over 40,000 customers make use of its CMS services.
  • WordPress, on the other hand, is "the most popular CMS on the Web — with more than 60 million active websites (including 35% of the top 10k most visited websites)."
  • According to Rystedt, HubSpot is first and foremost a streamlined marketing service. WordPress, on the other hand, is first and foremost a flexible CMS.

Access to Data

Analytics

Proposed next steps:

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