Research Outline

Radio Show Prep Services

Goals

To obtain a full list of services that radio stations use for show prep, the number of clients they have, and any key clients they promote.

Early Findings

  • This spreadsheet provides a competitive analysis of TopicPulse, Prep+, Complete Sheet, and The Morning Skoop.
  • Our initial research revealed that information on all their services may not be easily available. Some of these services may be revealed as one submits a request for an account with the company.
  • Our proposed strategy scope will provide adequate parameters to ensure that this search is robust and thorough.