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Research Outline
Prepared for Zena B. | Delivered October 10, 2019
Radio Show Prep Services
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Goals
To obtain a full list of services that radio stations use for show prep, the number of clients they have, and any key clients they promote.
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Early Findings
This spreadsheet
provides a competitive analysis of TopicPulse, Prep+, Complete Sheet, and The Morning Skoop.
Our initial research revealed that information on all their services may not be easily available. Some of these services may be revealed as one submits a request for an account with the company.
Our proposed strategy scope will provide adequate parameters to ensure that this search is robust and thorough.
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