Wonder
Log in
Research Outline
Prepared for Gabriel W. | Delivered April 30, 2020
Times Square Billboard Ad Strategy
Review your project details
Goals
The goal of this effort is to locate effective examples of Times Square Billboards to determine appropriate further strategy.
View less
Early Findings
Samples of past Time Square Billboards that received coverage in the New York Times
Kodak refined its billboard
in order to meet the changing neighborhood environment
Recent efforts to
discredit Alexandria Ocasio-Cortez
with billboard advertising in Times Square backfired
The
south end of Times Square
has proven especially valuable advertising
Recent news about billboard advertising in Times Square reveal that it has a high-level impact
In May 2019, a
billboard caught fire
and generated a huge volume of online conversation
In March 2020, Investopedia discussed the
high cost of billboard advertising
In the past few months, brands have utilized
billboard advertising in Times Square
to promote
positive messaging
in light of the current COVID-19 pandemic
View less