Wonder

Research Outline

Prepared for Gabriel W. | Delivered April 30, 2020

Times Square Billboard Ad Strategy

Goals

The goal of this effort is to locate effective examples of Times Square Billboards to determine appropriate further strategy.

Early Findings

Samples of past Time Square Billboards that received coverage in the New York Times

 Kodak refined its billboard in order to meet the changing neighborhood environment
Recent efforts to discredit Alexandria Ocasio-Cortez with billboard advertising in Times Square backfired
The south end of Times Square has proven especially valuable advertising
Recent news about billboard advertising in Times Square reveal that it has a high-level impact
In May 2019, a billboard caught fire and generated a huge volume of online conversation
In March 2020, Investopedia discussed the high cost of billboard advertising  
In the past few months, brands have utilized billboard advertising in Times Square to promote positive messaging in light of the current  COVID-19 pandemic 