Monetizing Virtual Events: Industry Trends

Goals

To identify industry trends for monetizing conference format virtual events in the United States. Trends should be related to the cost and pricing structure for attendee tickets at such events and should also look into business cases where such events have been organized for free. Research should also try to locate instances which help to understand whether an increase in the number of attendees help lead generation and other brand benefits to outweigh the ticket price.

Early Findings

Proposed next steps:

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