Internet Usage by Country


To determine the internet usage per country per month for the past 12 month, including March 2020.

Early Findings


The US


  • Out of 7.77 billion people in the world, 4.54 billion are active internet users.
  • The number of internet users by region is provided below.
    • 50.3%: Asia
    • 15.9%: Europe
    • 11.5%: Africa
    • 10.1%: Latin America and the Caribbean
    • 7.6%: North America
    • 3.9%: the Middle East
    • 0.6%: Oceania and Australia
  • Kuwait has the highest user penetration: 99.6%.
  • Back in 2012, the US had 32% of the global data, Western Europe had 19%, China had 13%, India had 4%, and the rest of the world had 32%.

COVID-19 Impact

  • This crisis has impacted the use of internet on a global scale. In countries like Columbia, the use of apps such as WhatsApp has seen a usage increase of 400%.

Summary of our Early Findings

  • Our initial research was unable to find recent data on the data usage by country. Most of the publicly available data is on the number of people that use the internet and data on smartphone access.
  • Based on the data available, we have structured the strategy scopes below.

Proposed next steps:

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