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Research Proposal
Prepared for Erez H. | Delivered February 14, 2020
Sparkling Water
Goals
The goal is to look into the sparkling water market size and growth, key players, and SodaStream business model.
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Early Findings
Private labels have an
18.5%
market share of the US bottled sparkling water market. This is followed by Sparkling Ice with
15.1%
, La Croix with
14.6%
, and Perrier with
9.3%
.
The global sparkling water market is increasing at a CAGR of
7.4%
.
The US spent approximately
$2.45 billion
annually on sparkling water.
SodaStream's revenue is approximately
$613 million
.
The most recent marketing spend we could find for SodaStream was from 2017. The company spent
$44.7 million
on marketing.
Some
top players
in the sparkling water market are Nestle, Waters North America, PepsiCo, and Talking Rain.
Other
key players
in the sparkling water market include
B
u
b
l
y
, Polar, San
P
e
l
l
e
g
r
i
n
o
, and
T
o
p
o
Chico.
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Prepared By
Alexandra Y.
3831 assignments | 5.0