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Sparkling Water

Delivered February 14, 2020. Contributor: Alexandra Y.

Goals

The goal is to look into the sparkling water market size and growth, key players, and SodaStream business model.

Early Findings

  • Private labels have an 18.5% market share of the US bottled sparkling water market. This is followed by Sparkling Ice with 15.1%, La Croix with 14.6%, and Perrier with 9.3%.
  • The global sparkling water market is increasing at a CAGR of 7.4%.
  • The US spent approximately $2.45 billion annually on sparkling water.
  • SodaStream's revenue is approximately $613 million.
  • The most recent marketing spend we could find for SodaStream was from 2017. The company spent $44.7 million on marketing.
  • Some top players in the sparkling water market are Nestle, Waters North America, PepsiCo, and Talking Rain.
  • Other key players in the sparkling water market include Bubly, Polar, San Pellegrino, and Topo Chico.

Proposed next steps:

You need to be the project owner to select a next step.
We suggest continuing with a competitive analysis of SodaStream and 3 of its top competitors. For each one, we will provide their revenue, sparkling water offerings, marketing spend (if available), competitive advantage, and messaging in their marketing.
Alternatively, we can provide a detailed overview of SodaStream's business model. This will include their revenue, market share, marketing tactics, messaging, and competitive advantage.