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Aussie Rules Football

Goals

Determine insights and statistics on the Aussie Rules Football group. The information will be used to draft a proposal for a client.

Early Findings

AUSSIE RULES FOOTBALL INFORMATION

  • The Australian Rules football group used Facebook photo and video campaigns to connect to their fans and to influence them to attend the live matches.
  • As a result of the campaign, the group was able to obtainn 17X ROI on their advertising spend.
  • They also attained a 60% reduction in their cost per conversion metric.
  • They also experienced more than 47,000 sales conversion within that season.
  • One of the challenges of Australian football revolves around the lack of class A players who prefer to play in other more lucrative teams.
  • For fiscal year 2017-2018, the group was able to secure a, $346 million, six-year broadcast agreement with Fox Sports.
PROPRIETARY DATABASE SEARCH RESULTS
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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