Prepared for Mike B. | Delivered January 30, 2020
Out-of-Home Ad Spending
To obtain a list of the top 50 brands in OOH/DOOH ad spending, including the amount spent by each brand yearly.
Top OOH Advertisers
by the Out of Home Advertising Association of America provides a review of the top 100 OOH/DOOH spenders. The latest report covers the top spenders in 2018, including a breakdown of spending for each brand. Access to the full report
. The top 20 has been publicly published, however the actual spend amounts are only available in the full report. A thorough search of press releases, annual reports, and news releases indicates that a breakdown of ad spend, specifically for OOH/DOOH may not be publicly available
top 20 brand
s in order of total OOH spend in 2018 were:
Metro by T-Mobile
that were listed in the top 50 include Microsoft (#36), YouTube (#42) and Uber (#45), and Dell (#47).
doubled their OOH spending
in 2018 include Pepsi, Allstate, U.S. National Guard, Pfizer, Warner Bros, HCA Healthcare, Oculus, Crown Imports, JP Morgan, Diageo, and State Street Global Advisors.
OOH Advertising Market Insights
In 2018, OOH spending was up
4.5% at $8 billion
Digital OOH advertising made up
29% of 2018
revenue, while the largest growth areas were in billboards, street furniture, transit, and place-based.
In 2017, the
for OOH ad spend were New York, Los Angeles, Chicago, and San Francisco.
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