Do mobile banner ads increase sales? Yes, in the offline channel

• According to a scholarly journal published by Science Direct, firms are likely to make more sales if they allocate large budgets to banner advertising.
• This journal, which was published in September 2019, opines that both online and offline advertisements impact sales differently.
• Using analysis and studies in a predetermined geographical area, this journal seeks to prove that online and offline sales appeal to different audiences.
• After research and analysis, the study noted a 2% increase in offline sales, which demonstrates that offline advertising channels are still relevant, significantly more than online sales.
• The journal, therefore, concludes that firms can use offline approaches such as banner advertising to increase their sales.

Study of the Effectiveness of Online Marketing on Integrated Marketing Communication

• According to an academic journal printed in 2018 by Grin, the growth of internet users and application has grown significantly in recent decades.
• As such, more organizations have started shifting their focus from offline platforms to online tools, to reach out to a broader audience.
• Scholars are, therefore, looking at online platforms as a promotional tool that could overtake offline platforms in terms of advertising, marketing and sales.
• More decision-makers are shifting from personal selling and direct marketing and considering online platforms to reach to a global audience.
• The academic journal provides that this paradigm shift is inspired by the fact that over 1.5 billion people are using the internet worldwide, and this number keeps going up daily.