Prepared for Gabriel W. | Delivered April 10, 2020
Unbiased Links that Compare Online and Offline Ad Channels
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To provide unbiased research and scholarly links such as Google scholar or related to academic studies to compare the effectiveness of offline advertising channels, specifically out of home such as vs radio vs print ideally for mass brand awareness.
Do mobile banner ads increase sales? Yes, in the offline channel
According to a scholarly journal published by
, firms are likely to make more sales if they allocate large budgets to banner advertising.
This journal, which was published in S
9, opines that both online and offline advertisements impact sales differently.
Using analysis and studies in a predetermined geographical area, this journal seeks to prove that online and offline sales a
ppeal to different audiences
After research and analysis, the study noted a
in offline sales, which demonstrates that offline advertising channels are
, significantly more than online sales.
The journal, therefore, concludes that firms can use offline approaches such as
g to increase their sales.
Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
According to an academic journal
printed in 2018 by Grin,
the growth of internet users and application has grown significantly in recent decades.
As such, more organizations have started
shifting their focus f
rom offline platforms to online tools, to reach out to a broader audience.
Scholars are, therefore, looking at online platforms as a
l that could overtake offline platforms in terms of advertising, marketing and sales.
More decision-makers are shifting from personal selling and direct marketing and considerin
g online platforms
to reach to a global audience.
The academic journal provides that this paradigm shift is inspired by the fact that o
ver 1.5 billion people
are using the internet worldwide, and this number keeps going up daily.
Your research manager recommends working with a
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