Community and Social Impact Benchmarks/Impact Metrics
Delivered August 13, 2020. Contributor: Joseph M.
To find information on the elements that make good impact metrics or benchmarks in communities and social impact and engagement.
Social Impact Metrics
The metrics that can be used to measure the social impact and engagement of an organization within a particular community include:
Volunteer hours - this metric looks at the number of volunteer hours logged into a company as a way of looking at the performance of the company's corporate social responsibility efforts. The more the volunteer hours the higher the social impact and engagement of the company.
Net Promoter Score - NPS is used to look at the number of loyal customers a company has. In addition, NPS is one of the leading metrics that is used to measure "the quality of perception people have about a brand."
Increase in overall sales - socially responsible business entities gain financial benefits from their CSR efforts. Consequently, companies can observe the social impact and engagement of social campaigns in the increases in overall sales, the bottom-line, and customer retention.