To find scientific definitions and ways to measure creativity, as well as deep research into the topic by experts. This information will be used to teach and coach people on how to be creative.
Definition of Creativity
Definition 1: "Creativity is what happens when an individual produces something that is novel
as well as appropriate, generative or influential."
Definition 2: "Creativity is the production of a novel and appropriate response, product, or solution to
an open-ended task. Although the response must be new, it cannot be merely different;
the nonsensical speech of a schizophrenic may be novel, but few would consider it
creative. Thus, the response must also be appropriate to the task to be completed or the
problem to be solved; that is, it must be valuable, correct, feasible, or somehow fitting to
a particular goal. Moreover, the task must be open-ended (heuristic), rather than having a
single, obvious solution (purely algorithmic). Ultimately, a response or product is
creative to the extent that it is seen as creative by people familiar with the domain in
which it was produced."
Definition 3: “Creativity is the ability to produce work
that is both novel (i.e. original, unexpected) and appropriate (i.e. useful concerning tasks
Measurement of Creativity
A common measurement of creativity is done through an activity called the “unusual uses task.” This consists in asking participants to find as many ways to use a brick or a milk carton as possible. However, not all researchers agree with the efficiency of this test.
The Measurement of Creativity: From Definitional Consensus
to the Introduction of a New Heuristic Framework
, by Mark Batey, published in The Creativity Research Journal in 2012.
Noteworthy people who speak and teach (or spoke and taught) on creativity
Teresa Amabile , a Baker Foundation Professor at Harvard Business School, with a Phd in psychology from Stanford University. Teresa spent her career researching creativity at work. She has written countless publications on the subject, as well as giving talks and videos.
Marjorie Taylor, Professor Emerita at the University of Oregon, whose field of study is the development of imagination and creativity.