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Research Outline
Prepared for Curtis C. | Delivered October 13, 2020
In-Home Personal Training Market: TAM
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Goals
To identify the total addressable market of the global digital fitness industry or in-home personal training & workout market and its LTV and CAC metrics.
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Early Findings
According to
L
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n
c
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n
t
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l
, the global digital fitness market is expected to reach
$27.4 billion by 2022
at a CAGR of
32.6%
with promising growth potential for smart wearable fitness devices and smart wearable sports devices.
Allied market research has estimated that the global online/virtual fitness market will reach
$59.23 billion
at a CAGR of
33.1% by 2027
. The market was valued at
$6.04 billion in 2019
(PR Newswire).
N
a
s
d
a
q
has reported that
P
e
l
o
t
o
n
, which is among the leaders in the smart home fitness believes that its "Serviceable Addressable Market (SAM) is
14 million
Connected Fitness Products, with
12 million
in the U.S. alone. Its Total Addressable Market (TAM) is
67 million
households, of which
45 million
are in the U.S."
Other Findings
According to a 2020 survey of fitness club users in the US conducted by Harrison Co,
$10 billion annually
could leave the club sector due to the pandemic. A partner of the company has stated that "once stay-at-home guidelines are lifted, consumers will continue to work out at home in numbers far beyond anything we saw prior to the crisis."
As per market research, the global fitness app market size is expected to reach
USD 10.9 billion by 2026
at a CAGR of
21.1%.
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