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Research Outline
Prepared for Calli F. | Delivered November 10, 2019
Millenial Canadians Wellness Goals
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Goals
To understand health and wellness goals of the millenial generation in Canada. This involves comparison with previous generations, their sources of information, and their journey into taking control of their health.
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Early Findings
Health and wellness goals of Millennial Canadians
In a study about Canadians' Perspectives on
Health & Wellness
, participants were asked to rate their top goals and priorities in terms of health and well-bring.
In this study, millennials were amongst the age groups that rated
exercising
as one of their priorities, as well as
sleep improvement.
The same study has shown that they also rated
meditation
and using alternative medicine higher than other age groups.
Finally, Canadian millennials thought that
fitness memberships
were amongst the products that contribute to help them achieve their health and wellness goals.
According to research, Canadian millennials have been prioritizing
diet and lifestyle choices
.
They show that commitment by being ready to
pay a premium
for healthy products.
Mental Health
Mental health has become an important issue for millennials, and specifically anxiety, with a
trebling of google searches
on the topic during the last decade.
Canadian millennials are now looking for food to improve their physical health as well as their
mental health.
In another study, millennials were found more likely to set themselves health and wellness resolutions to improve their
daily mood.
Source of their Research on Health and Well-Being
Millennials in Canada are heavily influenced about what they read and see on a product on
social media and online.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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