Adaptogenic and Functional Beverage Consumer Journey

Goals

Obtain insights on the user journey associated with buying adaptogenic and functional beverages. Determine the key points in each stage with regard to what consumers care about, from brand awareness, consideration, conversion, and keeping them loyal. The information will be used to create content concepts and understand the intended audience.

Early Findings

Adaptogenic and Functional Beverage Consumer Journey

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Summary of Findings

Our one hour of research provided some insights into the user journey of adaptogenic and functional beverage consumers and adaptogenic products in general.
As the user journey for adaptogenic products in general also applies to beverages, we also propose extending the research to adaptogenic or functional products in general.
As there was no geographic focus provided to us, we are assuming a US focus. If a more broad approach is desired, for example, a global focus, this would have to be clearly communicated to us in any reply.

Proposed next steps:

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