CPG E-Commerce
Delivered November 19, 2019. Contributor: Lisa M.
Goals
Compare the e-commerce and media capabilities of Amazon, Wal Mart (grocery & .com), Target (.com & Shipt), Kroger, and Albertsons by analyzing their unique monthly visitors, % of sales that are e-commerce, e-commerce size, brick and mortar store count, annual sales, and any other buying and merchandising metrics that can be used to compare them, for a better understanding of retailer offerings.
Early Findings
- Our initial research focused on setting up spreadsheet to organize the research, along with entering some information.
- The spreadsheet has been populated with unique monthly visitors, average online visit times, traffic sources, bounce rates, annual revenue, % of annual revenue that is e-commerce, brick & mortar store count, and total reach.
Unique Monthly Visitors To Online Site
- Amazon.com
— 2,150,000,000
- grocery.walmart.com- 49,840,000
- Walmart.com
— 307,860,000
- Target.com
— 140,730,000
- Kroger.com
— 254,810,000
- Albertsons.com- 1,720,000
Proposed next steps:
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