Consulting Firm Competitive Landscape and Client Demographics

Goals

To provide a competitive landscape on Accenture, McKinsey, BCG, Bain and Deloitte including their media spend, media tactics, marketing trends and published insight articles around video content creation & marketing. To provide a demographic and psychographic report on 1) senior or managing directors of Fortune 500 company business unit and 2) CIO and CEO of Fortune 1000 companies.

Early Findings

MEDIA AND ADVERTISING SPEND

FORTUNE 500 EXECUTIVES

  • According to Fortune, 72% of corporate leaders in surveyed Fortune 500 companies were white men.
  • 80% of Fortune 500 executives were men.
  • 73% of male and female senior executives in Fortune 500 companies were white.
  • 21% were Asian, 3% were Latino, 2% were black, 0.2% were Native Americans and 0.1% were Hawaiians or Pacific Islanders.

2018 CEO DEMOGRAPHICS/PSYCHOGRAPHICS

Proposed next steps:

You need to be the project owner to select a next step.
As the initial hour of research provided early findings on the 5 consulting companies' media spend, we recommend continuing research into a more detailed competitive landscape in a spreadsheet. This will be split into 1) the 5 companies' individual media spend and media tactics, and 2) the 5 companies' individual marketing trends and published insight articles around video content creation & marketing.
As the initial hour of research provided broader demographic/psychographic information on Fortune 500 corporate leadership and CEOs in general, we recommend continuing research into specific demographic/psychographic data on 1) senior or managing directors of Fortune 500 company business unit and 2) CIO and CEO of Fortune 1000 companies. If information is not readily available, we will attempt a triangulation or provide a broader level of data ex. senior directors of business units in general, CEOs in general.