MEDIA AND ADVERTISING SPEND

• The consulting industry's collective spend on advertising and marketing exceeded $1 billion in 2017.
• The top consulting companies with the highest spend on digital marketing and advertising companies acquisition were Accenture, Deloitte, IBM, KPMG and McKinsey.
•  Accenture spent $1.3 billion on its advertising and design space called Accenture Interactive.
•  Deloitte spent $144 million to acquire creative agencies including Swedish firm Acne.
•  McKinsey together with other consultancy firms including IBM and KPMG spent a collective $59 million on acquiring advertising and creative agencies.

FORTUNE 500 EXECUTIVES

• According to Fortune, 72% of corporate leaders in surveyed Fortune 500 companies were white men.
•  80% of Fortune 500 executives were men.
•  73% of male and female senior executives in Fortune 500 companies were white.
•  21% were Asian, 3% were Latino, 2% were black, 0.2% were Native Americans and 0.1% were Hawaiians or Pacific Islanders.

2018 CEO DEMOGRAPHICS/PSYCHOGRAPHICS

• According to EgonZehnder's CEO Study 2018 demographic report, 92% of CEOs were male. 
•  7% of surveyed CEOs were female.
•  44% were between the ages of 45 and 54 while another 44% were between the ages of 55 and 64.
•  7% were between the ages of 35 and 44.
• Only 5% was aged 65 or older.
•  61% of surveyed participants were first-time CEOs.
•  53% were internally promoted.