Consulting Firm Competitive Landscape and Client Demographics

Goals

To provide a competitive landscape on Accenture, McKinsey, BCG, Bain and Deloitte including their media spend, media tactics, marketing trends and published insight articles around video content creation & marketing. To provide a demographic and psychographic report on 1) senior or managing directors of Fortune 500 company business unit and 2) CIO and CEO of Fortune 1000 companies.

Early Findings

MEDIA AND ADVERTISING SPEND

FORTUNE 500 EXECUTIVES

  • According to Fortune, 72% of corporate leaders in surveyed Fortune 500 companies were white men.
  • 80% of Fortune 500 executives were men.
  • 73% of male and female senior executives in Fortune 500 companies were white.
  • 21% were Asian, 3% were Latino, 2% were black, 0.2% were Native Americans and 0.1% were Hawaiians or Pacific Islanders.

2018 CEO DEMOGRAPHICS/PSYCHOGRAPHICS

Proposed next steps:

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