Wonder

Consulting Firm Competitive Landscape and Client Demographics

Delivered September 27, 2019. Contributor: Estel M.

Goals

To provide a competitive landscape on Accenture, McKinsey, BCG, Bain and Deloitte including their media spend, media tactics, marketing trends and published insight articles around video content creation & marketing. To provide a demographic and psychographic report on 1) senior or managing directors of Fortune 500 company business unit and 2) CIO and CEO of Fortune 1000 companies. 

Early Findings

MEDIA AND ADVERTISING SPENDThe consulting industry's collective spend on advertising and marketing exceeded $1 billion in 2017.
The top consulting companies with the highest spend on digital marketing and advertising companies acquisition were Accenture, Deloitte, IBM, KPMG and McKinsey.
 Accenture spent $1.3 billion on its advertising and design space called Accenture Interactive.
 Deloitte spent $144 million to acquire creative agencies including Swedish firm Acne.
 McKinsey together with other consultancy firms including IBM and KPMG spent a collective $59 million on acquiring advertising and creative agencies. 
FORTUNE 500 EXECUTIVESAccording to Fortune, 72% of corporate leaders in surveyed Fortune 500 companies were white men.
 80% of Fortune 500 executives were men. 
 73% of male and female senior executives in Fortune 500 companies were white.
 21% were Asian, 3% were Latino, 2% were black, 0.2% were Native Americans and 0.1% were Hawaiians or Pacific Islanders. 
2018 CEO DEMOGRAPHICS/PSYCHOGRAPHICSAccording to EgonZehnder's CEO Study 2018 demographic report, 92% of CEOs were male. 
 7% of surveyed CEOs were female.
 44% were between the ages of 45 and 54 while another 44% were between the ages of 55 and 64.
 7% were between the ages of 35 and 44.
Only 5% was aged 65 or older.
 61% of surveyed participants were first-time CEOs.
 53% were internally promoted.

Proposed next steps:

You need to be the project owner to select a next step.

As the initial hour of research provided early findings on the 5 consulting companies' media spend, we recommend continuing research into a more detailed competitive landscape in a spreadsheet. This will be split into 1) the 5 companies' individual media spend and media tactics, and 2) the 5 companies' individual marketing trends and published insight articles around video content creation & marketing.

As the initial hour of research provided broader demographic/psychographic information on Fortune 500 corporate leadership and CEOs in general, we recommend continuing research into specific demographic/psychographic data on 1) senior or managing directors of Fortune 500 company business unit and 2) CIO and CEO of Fortune 1000 companies. If information is not readily available, we will attempt a triangulation or provide a broader level of data ex. senior directors of business units in general, CEOs in general.