Wonder

Research Outline

Prepared for Ann-Marie B. | Delivered December 4, 2019

Cedar's Key Competitors

Goals

To conduct a competitive analysis of the following four companies: Simplee, PatientCo, RevSpring, and VisitPay. Answer the following questions for each company: 1) What events are they attending? 2) Which events in the US they should attend? 3) What they are doing at each of these events? 4) How active are they are on social media? 5) What they are doing to elevate their profiles? 6) Are any key influencers talking about them? If so, what are they saying? 7) Have they won any awards? If so, which ones? 8) Which company uses the most up-to-date technology? This research will be used as background information for a business meeting to discuss a request for proposal (RFP) for Cedar.

Early Findings

Initial research found that LinkedIn is the most popular social media platform for all four companies in terms of followers. 
SimpleeSimplee has 9,505 followers on LinkedIn and 1,060 followers on Twitter.
It attended the Becker's Hospital Review 10th Annual Meeting in April 2019.
The company released its latest product, Simplee Access Prepare & Pay, in October 2019. The product automates several time-consuming administrative processes, including providing patients with pre-visit estimates to increase hospital billing transparency.
PatientCoPatientCo has 798 followers on Facebook, 2,751 followers on LinkedIn, 1,466 followers on Twitter, and 135 followers on Instagram.
The company recently featured a Facebook video set to the Britney Spears "Oops I Did It Again!" music video to recognize its achievement in "process[ing] [its] first billion dollars in patient payments."
PatientCo will be attending the HFMA Western Symposium in January 2020.
RevSpringRevSpring has 175 followers on Facebook, 2,982 followers on LinkedIn, and 350 followers on Twitter.
It is hosting a Virtual Summit this week that features four (4) live webinars.
PointClickCare presented RevSpring with the 2019 award for Best New Partner.
 Tim Bavosi, RevSpring's VP of consulting services, represented the company at the 2019 Maine AAHAM: Pine Tree Chapter Annual Meeting last month.
VisitPayVisitPay has 477 followers on Facebook, 1,364 followers on LinkedIn, 209 followers on Twitter, and 4 subscribers on YouTube.
 Will Rielly, VisitPay's VP of client and consumer marketing, will be a keynote speaker at NGPX next month.
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